Technical SEO and strong performance.
Visibility needs a solid foundation.
Good content should be found and understood. We improve the technical and structural conditions for search engines and AI-supported systems to capture and classify your TYPO3 website.
This includes a clear page structure, fast loading times and content that answers relevant questions. We keep in mind the people who use your website: What information do they need, and how do they get there?
Good content only helps if it is found.
A frequent reason for our support is a website relaunch after which visitor numbers unexpectedly drop. Another typical picture: over the years, valuable fact sheets, studies and advisory services have been created – yet only the same few subpages are ever found.
This is often not due to the quality of the content. The causes usually lie in the structure or the technical implementation:
- The page tree has grown over the years and no longer offers clear orientation.
- Content can be reached under several addresses and competes with itself.
- Numerous pages use identical or not very meaningful titles.
- Individual areas remain invisible to search engines because settings from the development phase were carried over.
- The website loads quickly on the office computer, but takes considerably longer on a smartphone.
For us, it is therefore not only how quickly the server delivers a response that counts. What matters is when the page is actually usable on the visitor's device.
Improvements that help in everyday use.
Our focus is on technical SEO, content structure and loading times. We implement the agreed technical changes directly in TYPO3. If required, we also write or revise search-engine-optimised texts.
In addition, we offer search ads, campaign landing pages and conversion optimisation on request. We agree individually with you which services you need and what scope they have.
Both sides contribute their knowledge: you know your topics, clients and offerings. We support you in preparing this knowledge understandably, linking content sensibly and removing technical obstacles for search engines.
Analysis tools help us identify possible improvements. Which measures we recommend depends on your goals and the actual benefit. An additional text should answer a relevant question. A performance optimisation should improve use – not merely achieve a better test score.
Together we prioritise the steps whose effort is in reasonable proportion to the expected result. We cannot guarantee specific rankings in search engines.
Six areas that we check together.
How we improve your website.
It starts with an assessment. We then define together which improvements are important for your website, in which order we implement them and how we judge the results.
Assessment
We check the technical basis, review the content and evaluate existing data. This results in a prioritised overview. What matters is not how many issues an analysis tool reports, but which of them are actually relevant for your website.
Prioritisation
Together we distinguish what is necessary, what can sensibly be added and what should wait for now. We do not recommend measures whose effort is not in reasonable proportion to the expected benefit. We disclose the reasons for this openly.
Your contact remains the same throughout – from the first analysis to later implementation.
Implementation
We implement the agreed technical changes in TYPO3. For content tasks, we develop structure and objectives together with you. You contribute your professional knowledge; on request, we write or revise the texts and take on the agreed implementation on your TYPO3 website.
Evaluation
After a previously defined period, we check what has changed. Depending on the measure, we look at technical key figures, visibility, visitor paths or the use of certain content.
On this basis, we decide together whether further steps make sense or whether the result achieved is sufficient for now.
What specifically changes.
Search engines can capture areas of your website that were previously difficult to access technically or structurally. The evaluations then show through which subpages visitors enter and which content is actually found.
Shorter loading times make use easier, especially on a smartphone – for example when information is needed quickly on the go.
How we look at the findability of your content in AI-supported search and answer systems is described under AI visibility and GEO.
Editorial work also becomes clearer. If every page fulfils a clear task, it is easier to decide whether a new topic really needs another subpage or whether existing content can sensibly be extended.
So that the technical improvements are retained, reachability, loading times and possible errors should be checked regularly. On request, we take on this support. You can find out more under Maintenance and support.
Clear paths through a lot of content.
Three platforms on which users need to get to the right information quickly.
Frequently asked questions
What clients want to know about search engine optimisation.
We cannot guarantee a specific ranking. We make sure that your website is technically reachable, has a clear structure and answers relevant questions with helpful content.
Where a page actually appears depends, among other things, on the search query, the competition and the assessment by the respective search engine. We cannot fully control these factors.
There is no fixed period for this. Technical changes can be recognised within a few days; with larger websites or content adjustments, it can take several weeks or months.
That is why we define in advance which changes we observe and when a reliable evaluation makes sense. We do not overrate short-term fluctuations, but look at the development over an appropriate period.
That depends on the cause. We often find missing or faulty redirects, changed page addresses, content that was not carried over or settings from the test phase that continue to exclude search engines.
Such technical errors can usually be fixed. We cannot promise whether the previous level will then be fully reached. The earlier the cause is investigated, the better unnecessary loss of visibility can be limited.
Not always. A powerful server is an important foundation, but only part of the loading time. Large images, numerous fonts, external services, scripts or an unfavourable cache configuration can also slow down rendering.
We therefore first measure where the waiting time actually arises. Only then do we decide whether changes to the hosting, to TYPO3 or to rendering in the browser make sense.
Yes. Technically accessible, understandable and up-to-date content remains important – even when people ask their questions to AI-supported search systems. A clear page structure and your own professional information form an important basis for this. We explain which additional aspects we take into account in the following answer.
Yes. We check the technical and content requirements for your website to be found by AI-supported search and answer systems and used as a source. These include accessible content, clear statements and a logical structure. We cannot guarantee a specific mention or recommendation. We describe our approach and the options for evaluation under AI visibility and GEO.
Yes. Many technical SEO aspects can be checked independently of the content management system used. For this, we first examine the publicly accessible pages, for example their structure, redirects, page titles, internal linking and loading times. You receive a report with prioritised results and recommendations.
For an in-depth analysis, additional data or access can be useful, for example to Google Search Console. We agree with you in advance which information we need. We implement changes ourselves for TYPO3; for other systems, we discuss the recommendations with your responsible service provider.
First check, then decide.
Send us the address of your website and briefly describe what you have noticed. We look at selected pages and give you a free and non-binding initial orientation on where action is needed. A detailed check with a report is chargeable and is carried out after a separate order.