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Free admission to Hamburg's museums. One website for every new edition.
seeforfree

Free admission to Hamburg's museums. One website for every new edition.

On Reformation Day, numerous Hamburg museums and exhibition venues open with free admission. The website bundles all participating venues, programmes and information for the free museum day.

Since 2023, we have been supporting the platform technically. It runs within the same TYPO3 installation as the Long Night of Museums – with a shared technical foundation, but independent content and its own design.

Sector Culture and events
Project type Ongoing support
Period Since 2023
Services Operation, TYPO3 upgrades, performance and accessibility
Technology TYPO3, shared installation with the Long Night of Museums
Technical concept

Two events, one shared core.

seeforfree and the Long Night of Museums have similar technical requirements. Both platforms manage participating venues, events, opening hours and other information within structured data records.

Both websites run in a shared TYPO3 installation. This bundles the maintenance of the technical foundation: security updates and version changes are carried out together. Further developments to shared components can benefit both websites.

Content, editorial access and design remain organised separately. We first check changes in a test environment before they are published.

seeforfree: home page on a laptop
Annual preparation

Preparing the next edition.

Preparation for the next free museum day begins in late summer. We prepare the existing website for the new year so that the participating venues can update their content.

Close the previous year

The previous edition is archived and the structure for the new year is prepared.

Prepare the editorial team

We set up access for the participating venues or adjust existing access. The museums maintain their information via the intended input forms.

Update the design

The new key visual is prepared for the website and integrated for different screen sizes.

Check and publish content

The content for the new edition is first prepared in a protected state. After approval, we publish the new state.

Prepare for higher traffic

For the day of the event, we temporarily move the platform to a more powerful server environment. This provides additional capacity for the expected traffic peaks.

Decentralised editorial work

Each museum maintains its own information.

The participating venues edit their information themselves. The input forms specify which information is required and in what form it is stored.

Notes and mandatory fields support the editorial team, among other things, in maintaining image descriptions. Content review and approval remain with Museumsdienst Hamburg.

This allows the venues to update their information directly in the system. Museumsdienst does not have to transfer this information additionally from tables or e-mails to the website.

seeforfree: map of the participating museums
Accessibility

Make access easier, document the state.

Information in Easy Language and German Sign Language can be reached directly via the header. Adjusting the font size and operation via keyboard are also among the functions of the website.

The technical implementation was checked for barriers. The documented state and known limitations are described in the publicly accessible accessibility statement.

seeforfree: tour planner
Result

A fixed procedure for a special day.

For visitors

Museums, programmes and practical information are available centrally.

For the museums

Familiar input forms make annual maintenance easier.

For Museumsdienst

Preparation follows a recurring and transparent procedure.

For operation

The technical core is maintained together with the Long Night of Museums and prepared specifically for the day of the event.

In figures

The framework in figures.

50 participating museums in 2026, each with its own editorial access
1 free museum day per year
2 websites on a shared TYPO3 foundation
2023 Start of technical support and annual preparation
Suitable services

How we help with comparable projects.

TYPO3 and development

Operate several websites with a shared technical basis and separate editorial areas.

Maintenance and support

Updates, test environments and technical preparation for the event day.

Accessibility

Identify barriers and improve the accessibility of existing websites.

Performance

Improve loading times and prepare the technical environment for expected traffic peaks.

Similar project?

Merge several websites sensibly?

If websites have similar technical requirements, not every platform has to be built completely separately. We check which components can be operated together and where a clear separation remains necessary.