A historic hotel. A website with character.
For Hotel Goldener Anker in Bayreuth, we designed a website that captures the hotel's atmosphere: warm signature colours, fine ornamentation and large images of the rooms and spaces. Building on the existing logo and colour scheme, we created a distinctive web design for the historic private hotel. Built with TYPO3, the website brings together rooms, dining and events in German, English and French. It has been live since early 2025.
Bringing the hotel's character online.
The Goldener Anker is a family-run private hotel with a long history. Traditional furniture, patterned walls and warm colours define its rooms. This atmosphere was to come across on the website too – giving guests an impression of the hotel before they arrive.
The logo and the hotel's signature colours were the starting point. Our task was to develop a matching website design from them and to present the different offerings clearly. Guests should be able to get to know the rooms, discover dining and events and find their way to booking or contact – in three languages and on different devices.
From design to a trilingual website.
The relaunch covered the design, the technical implementation and the preparation of the website content. The new website went live in early 2025.
Design
We developed the web design from the hotel's signature colours, its rooms and their decorative details. We designed the layouts for the home page, room overview and room details as well as for events, careers and other content pages. Recurring elements give the pages a consistent look.
Technical implementation
We set up TYPO3 12 and implemented the design for smartphone, tablet and desktop.
Content and functions
Image galleries, sliders, expandable content sections and forms complement the pages. We created custom content elements for rooms, restaurants and job vacancies.
Three language versions
We set up German, English and French, including a language switcher and search function.
Content creation and publication
Based on the hotel's information and texts, we prepared the content, entered it into the website and checked the functions and display before go-live in early 2025.
Discover rooms and events on the go.
Warm colours. Fine ornaments. The character of the hotel.
Wine red and gold give the website its warm, elegant character. The colours are part of the hotel's existing look. We picked them up in the web design and combined them with light areas that give images and text room to breathe.
The ornamental backgrounds echo the decorations and wall patterns of the hotel rooms. Fine lines and frames reinforce this link to the hotel's interiors. As a result, the decorative elements do not stand on their own, but connect the website with the rooms that guests will later experience in person.
The choice of fonts also supports the website's character: Playfair Display gives the headings presence with its serifs, while Raleway keeps longer texts clear and easy to read. Large photos of the rooms and spaces complete the picture. The design conveys the hotel's tradition and combines it with straightforward use on smartphone, tablet and desktop.
Tradition for generations
Hotel Goldener Anker Bayreuth
Custom content elements for rooms and offers.
We created custom content elements in TYPO3 for rooms, restaurants, job vacancies and frequently asked questions. They provide the fields each type of content needs.
The editorial team maintains this content in all three language versions within the same system.
Get a feel for the hotel before you arrive.
Large images show the rooms with their furnishings, warm colours and individual details. On the room category pages, information on facilities accompanies the photos. This lets guests not only compare what is on offer, but also get a sense of the atmosphere.
The design leads from the first overview to the individual categories and on to booking or contacting the hotel.
The project in numbers.
How we help with similar projects.
Want your hotel's character to come across online too?
We design hotel websites that capture the atmosphere of your hotel and help guests find their way. From the first impression through rooms and offers to booking or enquiry, we combine design and function. Talk to us about your project.
